Analytics/Tracking

Reporting

• What is a good a cost-per-acquisition (CPA)?
• What results will I get with my budget?
• What's the best way to tag our campaigns, and how we can read that data?
• Why we have different numbers reported in our CRM system compared with your report?

Google Tag Manager (GTM)

• What is Conversion Linker?
• How to install the Conversion Linker tag on Google Tag Manager (GTM)?
• How do I give access to Google Tag Manager?
• What is a trigger?
• What is a tag?
• How do I install Google Tag Manager on my website?
• What are the benefits of using Google Tag Manager?
• What is the purpose of Google Tag Manager?

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Google Analytics

• What are IP Exclusions and when should we add them?
• Should I add referral exclusions?
• How do I know if I need cross-domain tracking setup?
• Why is the majority of my conversion traffic coming through as direct/(none) on Google Analytics?
• What is bounce rate on Google Analytics?
• How do I give you access to our Google Analytics?
• What is the best practice for creating UTMs?
• What is a UTM?
• Can we use Google Analytics goals to measure performance for our PPC campaigns?
• Where can I find my Google Ads campaign data in Google Analytics?
• Why link Google Ads and Analytics?
• How do I link Google Ads to Google Analytics?

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