Platforms

Facebook

• Where do Facebook Ads appear?
• Do you manage our Facebook comments?
• What are the benefits of on-platform lead generation on Facebook?
• How do I install the Facebook Pixel?
• What are the benefits of using the Facebook Pixel?
• What is the purpose of the Facebook Pixel?
• How do Facebook Ads work?
• What size are Facebook Ads?
• Why use Facebook Ads?
• Where do I find the Facebook page request?
• Should we provide creative that optimises for each placement?
• How long do my ads stay in the learning phase for?
• What is the learning phase?
• My Facebook ad account has been disabled. What can I do?
• My ad has been in review for a long time. What can I do?

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LinkedIn

• What are the benefits of LinkedIn on-platform lead generation?
• What is the minimum budget required to run ads on LinkedIn?
• Should we run an InMail campaign?
• What is click-through rate (CTR)?
• What should I do if click-through rate (CTR) is low?
• My campaign has more than one ad. How does that affect the auction?
• I am running more than one campaign. Are they competing against one another?
• What is the Campaign Quality Score?
• Who can I target on LinkedIn?
• I want to advertise on LinkedIn, what do I need?
• Why are LinkedIn Ads more expensive than Facebook?

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Instagram

• Is there an Instagram Pixel?
• How many ads should I have per ad set on Instagram?
• Where do Instagram Ads appear?
• Do I need an Instagram page to have ads on Instagram?
• Do paid Instagram ads affect my organic Instagram feed engagement?
• Do you manage our Instagram comments?
• What is the learning phase on Instagram Ads?

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Programmatic

• What is Programmatic DV360?

Google Ads

• My Google campaigns have been running a week and there are no conversions - what should I do?
• What is a Responsive Display Ad (RDA) on Google?
• What are the benefits of using Responsive Display Ads (RDAs)?
• What is SMART bidding on Google Ads and why do we use it?
• What are the character limits for Google Ads?
• Why should I leave attribution window at 30 days on Google Ads?
• What are the benefits of using a Similar Audience on Google Ads?
• What is a Similar Audience on Google Ads?
• What is a Customer Match audience on Google Ads?
• What are the benefits of a custom audience/segment on Google Ads?
• What is a custom audience/segment on Google Ads?
• Why are my Google Ads budgets bigger in comparison to Microsoft Ads within the media plan?
• What are the benefits of using Responsive Search Ads (RSA)?
• What are Responsive Search Ads (RSA)?
• How does my ad get on page 1 of the Google Search Engine Results?
• How do I know what times my ads are running on Google?
• Where can I see my Google ads?
• Why am I not seeing my ads when I search for my keywords on Google?
• Why do we run branded ads on Google?
• What is a Google Ads Customer ID?
• Where do I find my Google Ads Customer ID?
• How do Google Ads work?
• Why use Google Ads?
• What is Quality Score on Google Ads?
• What is view-through conversion?

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