What are the character limits for Google Ads?

The current maximum character limits for each Google Ads ad copy field have been provided below:

Responsive Display Ads (RDA)
Headlines: 30 Characters
Long Headline: 90 Characters
Descriptions: 90 Characters
Business Name: 25 Characters

Ad Extensions
Sitelink Extension
Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension
Callout Text: 25 Characters