The Facebook pixel can be installed onto your website in two ways:
1. Manually install the pixel code to your website
> Go to Events Manager.
> Select the pixel you want to set up.
> Click Continue pixel setup.
> Select Install code manually.
> Copy the pixel base code.
> Find the header of your website or locate the header template in your CMS or web platform.
> Paste the base code at the bottom of the header section, just above the closing head tag.
2. Use a partner integration
> Go to Events Manager.
> Select the pixel you want to set up.
> Click Continue pixel setup.
> Click Use a partner.
> Select a partner from the list.
> Follow the on-screen setup instructions.