Knowledge Base
www.tagdigital.co.uk
Platforms
Briefing
Getting Started
Platforms
Facebook
LinkedIn
Instagram
Programmatic
Google Ads
Analytics/Tracking
Reporting
Google Tag Manager (GTM)
Google Analytics
Basecamp
General Campaign Questions
Geotargeting
Budgeting
Video
Additional Services
Audience Extension
Tests
Back to home
Knowledge Base
Platforms
Briefing
Getting Started
Platforms
Facebook
LinkedIn
Instagram
Programmatic
Google Ads
Analytics/Tracking
Reporting
Google Tag Manager (GTM)
Google Analytics
Basecamp
General Campaign Questions
Geotargeting
Budgeting
Video
Additional Services
Audience Extension
Tests
Platforms
Facebook
Where do Facebook Ads appear?
Do you manage our Facebook comments?
What are the benefits of on-platform lead generation on Facebook?
How do I install the Facebook Pixel?
What are the benefits of using the Facebook Pixel?
What is the purpose of the Facebook Pixel?
How do Facebook Ads work?
What size are Facebook Ads?
Why use Facebook Ads?
Where do I find the Facebook page request?
Should we provide creative that optimises for each placement?
How long do my ads stay in the learning phase for?
What is the learning phase?
My Facebook ad account has been disabled. What can I do?
My ad has been in review for a long time. What can I do?
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LinkedIn
What are the benefits of LinkedIn on-platform lead generation?
What is the minimum budget required to run ads on LinkedIn?
Should we run an InMail campaign?
What is click-through rate (CTR)?
What should I do if click-through rate (CTR) is low?
My campaign has more than one ad. How does that affect the auction?
I am running more than one campaign. Are they competing against one another?
What is the Campaign Quality Score?
Who can I target on LinkedIn?
I want to advertise on LinkedIn, what do I need?
Why are LinkedIn Ads more expensive than Facebook?
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Instagram
Is there an Instagram Pixel?
How many ads should I have per ad set on Instagram?
Where do Instagram Ads appear?
Do I need an Instagram page to have ads on Instagram?
Do paid Instagram ads affect my organic Instagram feed engagement?
Do you manage our Instagram comments?
What is the learning phase on Instagram Ads?
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Programmatic
What is Programmatic DV360?
Google Ads
What is a Responsive Display Ad (RDA) on Google?
What are the benefits of using Responsive Display Ads (RDAs)?
What is SMART bidding on Google Ads and why do we use it?
What are the character limits for Google Ads?
Why should I leave attribution window at 30 days on Google Ads?
What are the benefits of using a Similar Audience on Google Ads?
What is a Similar Audience on Google Ads?
What is a Customer Match audience on Google Ads?
What are the benefits of a custom audience/segment on Google Ads?
What is a custom audience/segment on Google Ads?
Why are my Google Ads budgets bigger in comparison to Microsoft Ads within the media plan?
What are the benefits of using Responsive Search Ads (RSA)?
What are Responsive Search Ads (RSA)?
How does my ad get on page 1 of the Google Search Engine Results?
How do I know what times my ads are running on Google?
Where can I see my Google ads?
Why am I not seeing my ads when I search for my keywords on Google?
Why do we run branded ads on Google?
What is a Google Ads Customer ID?
Where do I find my Google Ads Customer ID?
How do Google Ads work?
Why use Google Ads?
What is Quality Score on Google Ads?
What is view-through conversion?
My Google campaigns have been running a week and there are no conversions - what should I do?
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