Lead Generation Forms make it easy for advertisers to collect quality leads using forms that are pre-filled with LinkedIn profile data. It helps us capture key information about your customers.
The biggest benefit of a LinkedIn on-platform lead form is that the user does not need to leave the LinkedIn platform in order to complete the form. It removes the main barrier to an online conversion: forms that have to be filled out manually by prospects. Users can submit their information through an auto-filled form without ever leaving the LinkedIn platform.
It is a great way to help assist your data building. You can choose the exact information you want to capture from the prospect. This campaign type is great to help acquire new leads and increase your database by providing prospects with a series of information driven content.
Lower CPA than conversion campaigns - better conversion rates by converting more leads than a conversion campaign will naturally lower the cost per lead. Lead generation campaigns help bring in good quality data at a low cost per conversion.
Be sure to follow up with your leads when you say you will. Include details like how and when you'll contact them in your thank you message!