Knowledge Base

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Knowledge Base

Analytics/Tracking

Analytics/Tracking

Reporting

What is a good a cost-per-acquisition (CPA)?

What results will I get with my budget?

What's the best way to tag our campaigns, and how we can read that data?

Why we have different numbers reported in our CRM system compared with your report?

Google Tag Manager (GTM)

What is Conversion Linker?

How to install the Conversion Linker tag on Google Tag Manager (GTM)?

How do I give access to Google Tag Manager?

What is a trigger?

What is a tag?

How do I install Google Tag Manager on my website?

What are the benefits of using Google Tag Manager?

What is the purpose of Google Tag Manager?

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Google Analytics

Why is the majority of my conversion traffic coming through as direct/(none) on Google Analytics?

What is bounce rate on Google Analytics?

How do I give you access to our Google Analytics?

What is the best practice for creating UTMs?

What is a UTM?

Can we use Google Analytics goals to measure performance for our PPC campaigns?

Where can I find my Google Ads campaign data in Google Analytics?

Why link Google Ads and Analytics?

How do I link Google Ads to Google Analytics?

What are IP Exclusions and when should we add them?

Should I add referral exclusions?

How do I know if I need cross-domain tracking setup?

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