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      What is a UTM?

      UTM stands for Urchin Tracking Module, and there are five UTM parameters you can add to a URL that points to a website.

      When a visitor lands on a website, the UTM parameters attached to a URL tell you the source of that lead.

      The five UTM parameters are:
      utm_source
      utm_medium
      utm_campaign
      utm_content (optional)
      utm_term (optional)