How do I link Google Ads to Google Analytics?

 

The linking wizard makes it easy to link your Google Ads account(s) to multiple views of your Analytics property. If you have multiple Analytics properties that want to link to your Google Ads account(s), complete the linking process for each property.

1. Sign in to Google Analytics.
2. Click Admin and navigate to the property you want to link.
3. In the Property column, click Google Ads Linking.
4. Click + New link group.
5. Select the Google Ads accounts you want to link, then click Continue.
6. Enter a link group title.
7. If you want to manually tag your Google Ads links with custom utms, click Advanced settings > Leave my auto-tagging settings as they are.
8. Click Link accounts.

Congratulations! Your accounts are now linked.