There are many benefits to linking Google Ads with your Google Analytics account:
• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.
• Import cross-device conversions into your Google Ads account when you activate Google signals.
• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads Remarketing with Analytics Remarketing and Dynamic Remarketing.
• Get richer data in the Analytics Multi-Channel Funnels reports.