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      What is SMART bidding on Google Ads and why do we use it?

       

      What is it? Smart Bidding is Google's solution that combines an exclusive set of signals to set precise bids for every auction. These strategies are fully automated and designed to help you achieve your marketing goals.

       

      Why do we use it?

      • Advanced machine learning

      • Wider range of contextual signals

      • Flexible performance controls

      • More detailed reports.