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      Why do we run branded ads on Google?

      It is important to run branded search ad campaigns for 4 key reasons:
      1. It allows you to control the listing and copy, which you can't do with organic listings.
      2. It allows you to take up a lot more space within the search results, especially on mobile.
      3. It stops competitors from appearing above you within the search results.
      4. Traditionally, branded traffic is very cheap and affordable and results in very high conversion rates.