What are the benefits of using the Facebook Pixel?

Two key benefits of using the Facebook pixel are:

1. Re-marketing Audiences: We can set up a RM audience based off of the users that have visited your website. The maximum reach here is 180 days.

2. Lookalike Audience: Lookalike audiences are created from the RM audiences that come from the FB pixel. These are essentially people who have similar qualities to the users that are interacting with your website.