When running an InMail campaign, keep the following in mind when creating the copy and choosing your sender.
1. Choose a credible sender. Choose someone ideally with a title of director or higher; who is relevant to your message and credible to your audience. Set up your sender using LinkedIn's permission process.
2. Overall content strategy: Focus on how the member could benefit from the conversation. Use the subject line to be personal, concise and friendly to introduce your message. Start off the body of your message with a personal introduction (consider using custom greeting) and a clear purpose that specifically speaks to your audience. Keep the copy short and concise, generally under
3. Avoid using characters like < > # % { } \ ^ ˜ [ ] ` in the URLs that you include within the body of your message. These characters can cause an error with the hyperlink.
4. Ensure that the call-to-action hyperlink communicates clearly what's to be expected on your landing page.