A Customer Match audience on Google Ads lets you use your online and offline data to reach and re-engage with your customers across Google Search, Shopping, Gmail, YouTube, and Display. Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions.
Using information that your customers have shared with you, Customer Match will target ads to those customers.
In order to use Customer Match on Google Ads, we require 1,000 matched users within the audience pool.
The benefits of a Customer Match audience on Google include:
• Turn offline customers into online prospects.
• High level of relevance and intent - users have previously converted and are likely to convert again.