Key benefits of using Responsive Display Ads (RDAs) on Google are as follows:
- You can experience a greater level of reach due to the responsive element if this ad format. RDAs are built to respond to every ad size that is available across Google Ads, allowing you to compete in a larger percentage of ad auctions and achieve a greater level of exposure within your target audience.
- RDAs save you a lot more time and design resource as all you need is 15 high quality images in square and landscape format, and Google takes care of the rest.
Example Responsive Display Ads:
