Similar Audiences take the guesswork out of your search for new audiences, by automatically finding new customers similar to your existing customers.
Google Ads uses machine learning to update similar audience lists in real time to compare new users to your remarketing lists.
Using Similar Audiences targeting on Google Ads allows you to show ads to people who share characteristics with people on your existing remarketing and Customer Match lists.
What are the benefits of using a Similar Audience on Google Ads?
• Reach new users who are very similar to your most qualified audiences.