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      Should we provide creative that optimises for each placement?

      Yes!

      Facebook ads are very heavily visual so it is important that the visuals that are being used within the ads are using the correct specs for each of the placements.

      We will always ask for all 3 specs that we require to fully optimise each of the placements.

      Instant Article & Search Results: 1200x628
      In-feed: 1080x1080
      Stories & Reels: 1080x1920

      For more information on Creative Service Requirements, click here.