LinkedIn
      Back to home
      1. Knowledge Base
      2. Platforms
      3. LinkedIn

      What is click-through rate (CTR)?

       

      Click-through rate (CTR) can be used to gauge how well your ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown:

      Clicks / Impressions = CTR.

      CTR is a great indicator to let you know what is working and what is not. A low CTR can indicate that you are targeting the wrong audience or your audience is not engaged with the copy and image asset.