Google Ads
      Back to home
      1. Knowledge Base
      2. Platforms
      3. Google Ads

      What are the benefits of a custom audience/segment on Google Ads?

       

      The benefits of using a custom audience/segment on Google Ads include:

      • They reach users who have searched for competitors at a much cheaper cost-per-click (CPC)
      • They build new-data at scale and at an affordable price.