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      What are the character limits for Google Ads?

      The current maximum character limits for each Google Ads ad copy field have been provided below:

      Responsive Display Ads (RDA)
      Headlines: 30 Characters
      Long Headline: 90 Characters
      Descriptions: 90 Characters
      Business Name: 25 Characters

      Ad Extensions
      Sitelink Extension
      Link Text: 25 Characters
      Description Line 1: 35 Characters
      Description Line 2: 35 Characters

      Callout Extension
      Callout Text: 25 Characters