Not only do Google control +90% of the market share and have a reach of over 4 billion users worldwide, it also allows us to reach users when they are at their highest level of intent 'i.e they are actively searching for a solution or product'.
This is a highly effective way to promote your event and sell tickets to a highly engaged and qualified audience and differs completely from social channels like Facebook & Instagram where we serve ads to users whilst they are browsing their social feed, meaning that there level of intent is likely a lot lower in comparison.