Google's research shows that 15% of searches every day are new, meaning it's more important than ever to make it easier for people to connect with your event through relevant and helpful ads.
Automation is key to keeping pace with these trends and Responsive Search Ads are a great example of how this is done.
Two key benefits of Responsive Search Ads are:
• They are very flexible and offers much better data and feedback on how users respond.
• They allow us to test ad copy variants without multiple A/B tests.