What are Responsive Search Ads?
• Ads that adapt to show more text – and more relevant messages – to our customers.
• Up to 15 x 30 character headline variants.
• Up to 4 x 90 character description variants.
• Google uses machine learning to test different headline and description combinations and optimises accordingly.
Two key benefits of Responsive Search Ads are:
• They are very flexible and offers much better data and feedback on how users respond.
• They allow us to test ad copy variants without multiple A/B tests.