Programmatic
      Back to home
      1. Knowledge Base
      2. Platforms
      3. Programmatic

      What is Programmatic DV360?

       

      DV360 is Google's Demand Side Platform (DSP) that allows advertisers to bid and buy inventory from publishers or ad exchanges outside Google's network.


      While Google Ads is a good option for regular advertising, DV360 comes with extensive audience buying capabilities that enable advertisers to appear on premium or well-known sites.