Ads on Instagram itself can appear in 5 different places:
- Instagram Feed - Your ads appear in the News Feed for people accessing the Instagram from their computers or mobile devices.
- Instagram Explore - Your ads will appear within a person's Explore page, which is unique to every person.
- Instagram Stories - Your ads appear in people’s stories on Instagram. Ads in stories only appear people browsing stories on Facebook.
- Instagram Reels - Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between individual Reels.
- Instagram Shop - Your ads appear in the Instagram Shop tab, a customisable storefront that lets people shop directly on business profiles.