Yes, it is possible to target a specific venue by setting up a geo-fencing campaign.
A geo-fencing campaign is a type of location-based marketing that lets you connect with users in a designated geographic area. It's a powerful way to reach consumers when they are in the right location.
If you wish to run a geo-fencing campaign it is important to think about your objective and audience behaviour - what do you want out the campaign? and how engaged will the location radius be?
Think carefully about the radius you want to target - there needs to be a big enough inventory available in the target venue for the ads to serve. The audience size needs to be big enough to trigger the ads but small enough to be relevant to the correct audience. We recommend starting with a minimum of 2km radius and widening your radius based on size.
We usually measure the effectiveness of a geo-fencing campaign via brand awareness of impressions, clicks and CTR.