If your website is not mobile friendly, it is still possible to run a pay-per-click (PPC) campaign. It is advised that we limit how often your ads are shown on mobile devices in order to maximise performance and ensure that we are sending traffic to the best performing device types.
With over half of web traffic coming from mobile, it’s essential that you have a website that caters for these devices, making it easier for them to convert. You can use this tool to test your mobile compatibility here.