Video ads are the most effective way to get your message to the target audience and as an ad type they generate the highest level of engagement. Video content creates faster and stronger connections with your audience and is great to capture a new audience, particularly users at top of the funnel to provide them with more information.
We recommend a Video length of around 15 - 30 seconds ideally or no longer than a minute. Make sure the video introduces the brand in the first few seconds to grab the attention of the user early.
If you want to increase your brand awareness then using Video Ads on YouTube or a Video Views audience on Facebook will help achieve this and build audiences of users who we can remarket to lower down the funnel.
Example 16x9 client video created through the Tag Digital video production service: