1. Check the relevancy of your landing page content against your ad copy.
It’s so important that your landing page content matches your ad text and the ad’s keywords as it’s directly related to Quality Score. Google recommends that “your landing page is directly relevant to your ad text and keyword”.
2. Avoid too many links - Provide the necessities, such as a link to make a purchase, contact information, and a link to the homepage, but not much else.
3. Short concise content - Keep it short and to the point. Clarity is key. Too much information and text can easily overwhelm visitors. Simply provide the essential key information and important points that you know will grab user’s attention. Use appropriate images, relevant lifestyle images, featuring people.
4.Form length - If your conversion rate is low, consider shortening your form. If the quality of your leads is the main issue, try lengthening the form. Every minute saved (or added) to a user’s experience on your site can make a big difference.
5. Clear Call-to-action (CTA) - Have a clear and powerful call to action that entices visitors - in button form works best. One purpose - One CTA. No distractions, minimalism and one purpose — this is what makes a high-converting landing page. More than one clear CTA can confuses visitors and can decrease the conversion rate. If you want to add more than one CTA, you need to create separate pages for each. We recommend using subpages (such as Why Exhibit, or Why Visit) rather than your homepage. Often homepages have lots of messages and CTAs, which can be misleading to users.
6. Optimise for mobile - Above the fold content is crucial on any landing page, but it’s especially important for converting mobile users. We have a short attention span when we are on our phones. Focus on the essentials and shorten copy and forms. Ensure website is lightening fast! Make sure you have a good page speed to avoid users abandoning your website. You can test your website speed here.