What is Audience Extension?

 

Audience Extension connects exhibitors with their target audience, by sending traffic to your exhibitors’ websites, using your existing data, for example previous show visitors. You can ensure high-quality audience exposure for your clients and generate a strong return on investment, purely through digital.


Audience Extension is sold to event organisers per thousand impressions (CPM). The event organiser can sell the service onto their exhibitors at a higher price.